Scotch set to blend in with emerging markets – China and India poised for growth | Vine Tasting – Wine Tasting, Reviews, & News

Jul 15 2010

Scotch set to blend in with emerging markets – China and India poised for growth

Published by winespirits2010 at 8:00 am under Wine & Spirits

As the market for blended Scotch declines across Europe, China and India are poised for growth. Rapid economic development, expanding population and newly affluent consumers are creating conditions for hugely important future markets. Even though China and India are among the largest spirits markets in the world, important distinctions between the two will influence how the drinks companies can exploit the potential.
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